Strategy means following the numbers and developing the narrative to support it. Create a well-informed plan to connect to your audience.
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Some say we’ve developed a microwave mentality of impatience and immediate gratification. In this increasingly speedy, technological world, another phenomenon is also developing. We are becoming a scrolling society. We are able to scroll past disagreements, police shootings, natural disasters, local news, long articles, and general foolishness with a simple swipe. Should we ever get tired of scrolling, we simply block, unfollow, and forget.
Read MoreMost sports fans are familiar with the concept of band-wagoning, or people attaching to a particular team as victory approaches. Similarly, in business, people may attach to your brand to extract collateral value for themselves. Protect yourself by following these tips to avoid, assess, and address potential brand-wagoners.
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