You’ve been working overtime to create the perfect presentation. A week of long nights creating spreadsheets, making graphics, and rehearsing has accumulated into your grand debut. You’re proud of yourself, and the last thing you want to hear from your team is “no.”
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Strategy means following the numbers and developing the narrative to support it. Create a well-informed plan to connect to your audience.
Read MoreA strong narrator is a key component of a compelling story. As strategic storytellers, we must consistently examine our brand's narrators. Narrators give your story emotion, and have significant power over the direction of your brand - shaping the customer's perception and the feedback your brand receives. A poor narrator can lead to misrepresentation and understanding gaps both internally and externally.
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