A strong narrator is a key component of a compelling story. As strategic storytellers, we must consistently examine our brand's narrators. Narrators give your story emotion, and have significant power over the direction of your brand - shaping the customer's perception and the feedback your brand receives. A poor narrator can lead to misrepresentation and understanding gaps both internally and externally.
Read MoreMost sports fans are familiar with the concept of band-wagoning, or people attaching to a particular team as victory approaches. Similarly, in business, people may attach to your brand to extract collateral value for themselves. Protect yourself by following these tips to avoid, assess, and address potential brand-wagoners.
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