Make it about more than money - Money is really important, I get that. But who has the money? People and companies that need to understand more about your organization’s mission. They can only help you accomplish your goals, if they understand your mission, and if they can align value with your company values. That might mean that the appeal is not about money but about impact and a personal “why”. You can decide what’s best. Regardless of the type of campaign, consider setting both a financial goal and an awareness building goal.
Read MoreA designer is more than a creator of pretty images or a typography pusher. A graphic designer needs to know how to think, and most importantly, how to research.
Creative and informative research can be a chance for you to shine in your department, if you do it well that is.
Read MoreBusiness, and life, are seemingly full of crisis moments. One moment you’re cruising down the highway and the next moment you’re aggressively dodging, and likely hitting, potholes. (Welcome to Nashville!)
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