Make it about more than money - Money is really important, I get that. But who has the money? People and companies that need to understand more about your organization’s mission. They can only help you accomplish your goals, if they understand your mission, and if they can align value with your company values. That might mean that the appeal is not about money but about impact and a personal “why”. You can decide what’s best. Regardless of the type of campaign, consider setting both a financial goal and an awareness building goal.  

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