DISRUPT
In our office we “fan” out for all things tea, the color purple – like the crayon color, although the book + movie are amazing too, and of course, Beyoncé. The artist is great but the movement, that’s more intriguing for us. As communicators we are fascinated with brand identity, community building, and storytelling. And who is the Queen? B, duh!
Read MoreI’ve had several a-ha moments. One of the clearest lessons came from car ride with the team. The radio was playing and a song I knew and liked came up. It was Chance, the Rapper.
Some of the world was introduced to him when Beyoncé crashed his MTV news interview after the VMAS. He had a fan moment we’d all have if in that situation.
Read MorePeople don't buy things they buy stories. As a business, non profit, individual or entrepreneur crafting a more compelling and impactful story will help you to not only articulate your existence but also help you to sell your products, services or mission. With that said, what will your obituary tell about you? What's your story?
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