People don't buy things, they buy stories. As a business, non profit, individual or entrepreneur crafting a more compelling and impactful story will help you to not only articulate your existence but also help you to sell your products, services or mission.
It's safe to say that as a society we have gotten very buzzy in our general speaking; everything from talking in hashtags to using the terms marketing and branding to cover everything within the 'connect with an audience' realm. What I have found in speaking to the layperson is that they have their own definition for buzzwords. The problem with using industry or hipster jargon is that it is either 1) being oversold and oft not computing to actual outcomes or 2) a person doesn't even get to the purchasing stage because they can't understand the tangible end result.
Read MoreSo I wrote a piece about what you should know if you Want a Career in Public Relations! Apparently, it is was extremely helpful because I receive quite a bit of emails and calls from PR newbies! Well if that was helpful then I want to add just a touch more for aspiring flacks so you have a true understanding of the behind the scenes rules of PR.
Read More